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  1. Principles of marketing engineering
Principles of marketing engineering
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Principles of marketing engineering

Lilien, Gary L,

  1. ISBN:1425113141
  2. Call Number : HF 5415 .125 .L542 2007
  3. Main Entry: Lilien, Gary L, 1946-
  4. Title:Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
  5. Publisher:[Victoria, B.C.] : Trafford Publising, 2007.
  6. Physical Description:xiv, 210 p.: ill.; 26 cm
  7. Notes:"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"
  8. Notes:Includes bibliographical references and index
  9. Subject:Marketing-- Data processing.
  10. Subject:Marketing-- Decision making-- Mathematical models.
  11. Subject:Marketing-- Decision making-- Data processing.
  12. Added Entry:Rangaswamy, Arvind.
  13. Added Entry:De Bruyn, Arnaud.
  14. Added Entry:Title.
  15. Added Entry:Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets.

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