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Entrepreneurship
Hisrich, Robert D.
- ISBN:9781260568929
- Call Number : HD 62 .5 .H577 2020
- Main Entry: Hisrich, Robert D.
- Title:Entrepreneurship [electronic resource] / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
- Edition:11th ed.
- Publisher:New York : Mc Grow-Hill, 2020.
- Physical Description:xxlll, 581 p.: ill
- Notes:Includes bibliographical references and index
- Subject:New business enterprises.
- Subject:Entrepreneurship.
- Subject:Business planning.
- Subject:Business enterprises -- Finance.
- Subject:Success in business.
- Added Entry:Peters, Michael P.
- Added Entry:Shepherd, Dean A.
Entrepreneurship
- Title Page
- Copyright Page
- Dedication
- About the Authors
- Preface
- Contents In Brief
- Contents
- PART 1 THE ENTREPRENEURIAL PERSPECTIVE
- 1 THE ENTREPRENEURIAL MIND-SET
- Opening Profile: Ewing Marion Kauffman
- 2 CORPORATE ENTREPRENEURSHIP
- 3 GENERATING AND EXPLOITING NEW ENTRIES
- Opening Profile: Justin Parer
- New Entry
- Generation of a New Entry Opportunity
- As Seen in Business News: Elevator Pitch for Project Alabama
- Entry Strategy for New Entry Exploitation
- Ethics: Do the Right Thing
- As Seen in Business News: Provide Advice to an Entrepreneur About Being More Innovative
- Risk Reduction Strategies for New Entry Exploitation
- Opening Profile: Justin Parer
- 1 THE ENTREPRENEURIAL MIND-SET
- PART 2 FROM IDEA TO THE OPPORTUNITY
- 4 CREATIVITY AND THE BUSINESS IDEA
- Opening Profile: Elon Musk—The Iron Man Entrepreneur
- Trends
- Sources of New Ideas
- As Seen in Business News: The Cost of Innovation has Risen, and Productivity has Suffered
- Methods of Generating Ideas
- Creative Problem Solving
- Innovation
- As Seen in Business News
- Defining a New Innovation (Product/Service)
- Opportunity Recognition
- Product Planning and Development Process
- Ethics: How Personal Ethics Inspire Business Ideas
- E-Commerce and Business Startup
- Using E-Commerce Creatively
- Opening Profile: Elon Musk—The Iron Man Entrepreneur
- 5 IDENTIFYING AND ANALYZING DOMESTIC AND INTERNATIONAL OPPORTUNITIES
- Opening Profile: Kari Warberg Block
- Introduction
- Opportunity Recognition and the Opportunity Assessment Plan
- Information Sources
- As Seen in Business News: From Rags to Riches and Almost A Return to Rags: How to Make and Almost Loose Billions
- The Nature of International Entrepreneurship
- The Importance of International Business to the Firm
- International versus Domestic Business
- Ethics: Being an Ethical Entrepreneur
- Culture
- Available Distribution Systems
- Motivations to Go Global
- Strategic Effects of Going Global
- Foreign Market Selection
- As Seen in Business News: Tesco Exit’s the U.S. Market Exit
- Entrepreneurial Entry Strategies
- Entrepreneurial Partnering
- Aspects of International Trade
- Implications for the Global Entrepreneur
- Appendix 5A: Example Outline of an International Business Plan
- Opening Profile: Kari Warberg Block
- 6 PROTECTING THE IDEA AND OTHER LEGAL ISSUES FOR THE ENTREPRENEUR
- Opening Profile: Martin Floreani
- What is Intellectual Property?
- Need for a Lawyer
- How to Select a Lawyer
- Legal Issues in Setting Up the Organization
- Patents
- As Seen in Business News: Can a Halloween Costume Actually Infringe on Someone’s Intellectual Property?
- Business Method Patents
- Startup without a Patent
- Trademarks
- As Seen in Business News: Music Streaming and Copyright Protection: Where are we Headed?
- Copyrights
- Trade Secrets and Noncompetition Agreements
- Ethics: Noncompete Agreements: Do Employees Have an Ethical Responsibility to Restrain from Revealing Trade Secrets to a New Employer?
- Licensing
- Product Safety and Liability
- Insurance
- Sarbanes-Oxley Act
- Contracts
- Opening Profile: Martin Floreani
- 4 CREATIVITY AND THE BUSINESS IDEA
- PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN
- 7 THE BUSINESS PLAN: CREATING AND STARTING THE VENTURE
- Opening Profile: Kara Goldin
- Planning as Part of the Business Operation
- What is the Business Plan?
- Who Should Write the Plan?
- Scope and Value of the Business Plan—Information Needs
- Market Information
- Operations Information Needs
- Financial Information Needs
- Using the Internet as a Resource Tool
- Writing the Business Plan
- As Seen in Business News: An Unusual Startup: Elevator Pitch for Coffee Pouches
- As Seen in Business News: The Elevator Pitch
- Using and Implementing the Business Plan
- Updating the Plan
- Contingency Planning
- Why Some Business Plans Fail
- Opening Profile: Kara Goldin
- 8 THE MARKETING PLAN
- Opening Profile: Andy Katz-Mayfield and Jeff Raider
- Industry Analysis
- Marketing Research for the New Venture
- As Seen in Business News: Web-Based Marketing Research: Advice to an Entrepreneur
- Difference between a Business Plan and a Marketing Plan
- Understanding the Marketing Plan
- Characteristics of a Marketing Plan
- Ethics: Employee’s Right to Privacy
- Steps in Preparing the Marketing Plan
- As Seen in Business News: Provide Advice to an Entrepreneur on How to Build a Website
- Opening Profile: Andy Katz-Mayfield and Jeff Raider
- 9 THE ORGANIZATIONAL PLAN
- Opening Profile: Sara Blakely
- Developing the Management Team
- Legal Forms of Business
- As Seen in Business News: Family Business Conflict and Secrets for Success
- Tax Rates for Various Forms of Business
- The Limited Liability Company versus the S Corporation
- S Corporation
- Ethics: What Ethical Responsibilities Does a Partner Have When There is a Conflict of Interest?
- The Limited Liability Company
- Designing the Organization
- Building the Management Team and a Successful Organization Culture
- As Seen in Business News: Elevator Pitch for Unique Travel Startup
- The Role of a Board of Directors
- The Board of Advisors
- The Organization and Use of Advisors
- Opening Profile: Sara Blakely
- 10 THE FINANCIAL PLAN
- Opening Profile: Nailah Ellis-Brown
- Operating and Capital Budgets
- Ethics: Ethical Dilemma
- Forecasting Sales
- Pro Forma Income Statements
- Pro Forma Cash Flow
- As Seen in Business News: How to do a Simple Cost-Benefit Analysis
- Pro Forma Balance Sheet
- Break-Even Analysis
- Pro Forma Sources and Applications of Funds
- As Seen in Business News: Elevator Pitch for Saf Driving Apps
- Software Packages
- Opening Profile: Nailah Ellis-Brown
- 7 THE BUSINESS PLAN: CREATING AND STARTING THE VENTURE
- PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
- 11 SOURCES OF CAPITAL
- Opening Profile: Matt Flannery and Jessica Jackley
- An Overview
- Self (Personal Funds)
- As Seen in Business News: Small Business Loans for Minorities
- Family and Friends
- Commercial Banks
- Role of the SBA in Small-Business Financing
- Ethics: Recent Business Scandals
- Research and Development Limited Partnerships
- Government Grants
- Private Financing
- Types of Investors
- Ethics: Changing Culture and Ethics at Uber
- Bootstrap Financing
- Opening Profile: Matt Flannery and Jessica Jackley
- 12 INFORMAL RISK CAPITAL, VENTURE CAPITAL, AND GOING PUBLIC
- Opening Profile: Richard Branson
- Financing the Business
- Private Equity
- Informal Risk-Capital Market
- As Seen in Business News: Does Venture Capital Funding Have Gender Equality?
- Crowdfunding
- Venture Capital
- As Seen in Business News: Crowdfunding Sites
- Valuing Your Company
- As Seen in Business News: Music Streaming to Wealth
- Deal Structure
- Going Public
- Timing of Going Public
- Legal Issues and Blue-Sky Qualifications
- After Going Public
- Opening Profile: Richard Branson
- 11 SOURCES OF CAPITAL
- PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
- 13 STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATIONS OF GROWTH
- Opening Profile: Brian and Jennifer Maxwell
- Growth Strategies: Where to Look for Growth Opportunities
- Penetration Strategies
- As Seen in Business News: To Grow or Not to Grow is the Question
- Implications of Growth for the Firm
- Overcoming Pressures on Existing Human Resources
- Ethics: Lessons from Enron
- Overcoming Pressures on the Management of Employees
- Overcoming Pressures on Entrepreneurs’ Time
- Overcoming Pressures on Existing Financial Resources
- Implications of Firm Growth for the Entrepreneur
- Opening Profile: Brian and Jennifer Maxwell
- 14 ACCESSING RESOURCES FOR GROWTH FROM EXTERNAL SOURCES
- Opening Profile: Bill Gross
- 15 SUCCESSION PLANNING AND STRATEGIES FOR HARVESTING AND ENDING THE VENTURE
- Opening Profile: Maggie Magerko
- As Seen in Business News: When Should I Sell My Business?
- Exit Strategy
- Succession of Business
- Options for Selling the Business
- Bankruptcy—An Overview
- Ethics: Involving Employees, Bankers, and Business Associates in the Problem
- Chapter 11—Reorganization
- As Seen in Business News: Elevator Pitch for a Portable Backpack that Converts to Seat and Blanket
- Chapter 13—Extended Time Payment Plans
- Chapter 7—Liquidation
- Strategy During Reorganization
- Keeping The Venture Going
- Warning Signs of Bankruptcy
- Starting Over
- The Reality of Failure
- Business Turnarounds
- Opening Profile: Maggie Magerko
- 13 STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATIONS OF GROWTH
- PART 6 CASES
- Case 1 Turner Test Prep Co.
- Case 2 Jim Boothe, Inventor
- Case 3 A. Monroe Lock and Security Systems
- Case 4 Beijing Sammies
- Case 5 Intelligent Leisure Solutions
- Case 6 The Beach Carrier
- Case 7 Gourmet To Go
- Case 8 The Gril-Kleen Corporation
- Case 9 Masi Technology
- Case 10 Neomed Technologies
- Case 11 Mayu LLC
- Case 12 Nature Bros. Ltd.
- Case 13 Amy’s Bread
- Case 14 Supply Dynamics
- Case 15 Datavantage Corporation
- Case 16 Tire Valet: A Mobile Tire Company
- INDEX